Watson-Marlow Pumps Group, the market leader in positive
displacement pump technology, has re-launched its UK website as part of a significant investment its global online
presence.
A key objective of the re-launch is to provide both new and existing
customers with access to sector-oriented application information and an easier
route to correct product selection.
Developed in response to extensive online user trials and
cutting-edge usability research, will also provide a much
clearer picture of the solutions now available from the company's six
individual businesses.
The structure and navigation of the new site are clearly
focused towards the customer - whether they are clear what they are looking
for, or if help and support is needed. Clear signposting is provided to support
queries regarding specific applications or pump and tubing selection. Content
is written and organised in such a way that users will be able to find
solutions to their particular process challenges with greater ease and
relevance.
Mike Sullivan, Group Marketing Manager of Watson-Marlow,
comments: "It is of paramount importance that our website provides our existing
and prospective customers valuable, relevant and easily-retrievable
information. We are committed to a process of continuous development of our
customer communications platforms - and the launch of the new site is a very
significant part of this activity."
Much of the previous site's content has been completely over-hauled,
giving web-users a more direct and easier route to a wealth of valuable
material including product information, applications case studies, advice on
pump and tubing selection, as well all the latest company news. The site also
benefits from a significant ‘downloads' section which provides users with easy
access to product literature, data sheets and useful supporting information.
Watson-Marlow Pumps Group's global ‘.com' site was launched
earlier this year.
Visit the new Watson-Marlow website
www.Watson-Marlow.co.uk
