A unique campaign gives
winning Eppendorf customers the chance to participate in a video shoot showing
the work of their laboratory and highlighting the advantages of the ep
Motion
system in their particular application. The first ep
Motion customer
video features Chromosomal Laboratories Inc. of Phoenix, Arizona,
specialists in DNA analysis for forensic casework.
Cutting out tedious manual
pipetting leaves more time to focus on real science and some of the most
interesting ep
Motion applications will appear in a series of short
videos starring Eppendorf customers and shot in their own laboratories.
Launched via the ep
Motion web page, YouTube and social networking sites,
the videos will quickly gain worldwide exposure, promoting Eppendorf's search
to fill the lead roles in future productions.
Eppendorf's revolutionary ep
Motion
automated pipetting systems bring precision, speed and reproducibility to a
wide range of liquid handling tasks. With five models, two instrument sizes and
multiple pipetting deck combinations to choose from, ep
Motion is the
perfect companion for automated reaction set-up for PCR, qPCR and other assays,
automated nucleic acid purification, as well as general liquid handling, sample
dilution, hit picking and plate transfer.
For more information visit
www.eppendorf.co.uk
Eppendorf UK, incorporating
New Brunswick from 1
st January 2011, is headquartered in Cambridge
and a subsidiary of Eppendorf AG, Hamburg, Germany. With over 2,600 employees
on four continents, Eppendorf AG is a leading global supplier of systems and
research tools for the biotechnology industry. The company achieved a turnover
of £422m (€484m) in 2010 and operating profits (EBIT) of £81.7m (€93.6m).
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