SMi are proud to present
their 4
th annual European Conference on KOL Management & MSL
Best Practice in Europe
, to be held
on
2
nd & 3
rd July 2012 in Basel, Switzerland. The 2012 event will bring together senior Pharma executives and
key opinion leaders to discuss current issues in the field. With presentations
from industry representatives from all over the pharmaceutical sector, this
event promises to be a unique platform for networking and problem solving.
Key Benefits of Attending:
- Hear from leading industry
experts from major pharmaceutical companies about compliance challenges in KOL
interaction
- Consider effective MSL
development strategies in orphan disease markets
- Understand the importance of KOL
management in developing countries
- Discuss with patient advocacy
groups how best to build and sustain industry-academia relationships
- Explore MSL best practice
strategies in promotional and marketing activities
- Learn how best to utilize
digital media in KOL management
HEAR KEY PRESENTATIONS FROM EXPERTS IN THE FIELD:
- Key factors in KOL management - Soren Skovlund, Global Director, Novo Nordisk
- MSL in Orphan Disease: Hand-in-hand
with a targeted sales force - Andreas Brecht, Medical Science
Liaison, Actelion
- New developments and relationships in
continuing medical education (CME) - Tom Pulles, International Medical
Director, Shire
- KOL management in developing countries - Stephen Toovey, Medical Consultant,
Virology, Roche Pharmaceuticals
- Joint Presentation: Ensuring a
successful relationship between Industry & Patients - Keith Allan, Head of Global
Product Advocacy, Novartis, Susanna Palkonen, Chairman, European Federation of Allergy and Airways Diseases Patients
Associations
For further information
click here Alternatively contact
Shilan Chandi on
tel:
+44 (0) 20 7827 6738 or email:
schandi@smi-online.co.uk
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