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BioTek's Think Possible" Video Wins Silver Telly Award

publication date: Apr 25, 2014
author/source: BioTek Instruments

BioTek's Think Possible video, created by Hen House Media, was recently awarded a Silver Telly Award in the "Non-Broadcast, Motivational" category as part of the 35th Annual Telly Awards. Standing out from over 12,000 entries, the Silver Telly is the highest honor bestowed upon film and video productions, and awarded to less than 10 percent of entries.

The awards are judged by the Silver Telly Council, which consists of over 500 accomplished media and video industry professionals, each a previous award winner. Entries are judged against a high standard of merit, and winners represent the best work among the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.

"Our products are making a global difference, from helping to discover new therapies for cancer to diagnosing disease in Africa to understanding environmental impacts in Siberia, and ensuring quality wine production in California," noted Gary Barush, director of sales and marketing at BioTek Instruments. "Hen House did a tremendous job of demonstrating our passion for impacting the world in a positive way through the Think Possible video."

"Everything from scripting to filming and editing aligned perfectly on this project, and the result was something we are all very, very proud of," noted Johnny Mendez, co-owner of Hen House Media. "It's nice to have our hard work validated by our peers, and we couldn't have accomplished this without the full support of the entire BioTek team; working with them is a blessing."

BioTek Instruments, Inc., headquartered in Winooski, VT, USA, is a worldwide leader in the design, manufacture, and sale of microplate instrumentation and software. These technologies are used to aid life science research, facilitate drug discovery, provide rapid and cost-effective analysis, and enable sensitive, accurate quantification of molecules across diverse applications. BioTek espouses a "Think Possible" approach that sets the tone for fresh ideas, unsurpassed customer service and original innovations. As such, they are often honored for local accomplishments and technological innovations, including Best Places to Work in Vermont, North American New Product Innovation Award for Workflow Solutions in Life Sciences and Drug Discovery Product of the Year – Scientists' Choice Award.

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