Channels

 

Special Offers & Promotions

 

 

Latest News

 

 

View Channel

New Products

 

 

View Channel

Video Presentations

 

 

View Channel

Separation Science

 

 

View Channel

Microscopy & Image Analysis

 

 

View Channel

Laboratory Automation & IT Solutions

 

 

View Channel

 

Social Media Could Impact on Quality of Conference Presentations

publication date: Jan 26, 2015
 | 
author/source: University of Leicester

New study examines tweets from a medical conference

University of LeicesterA new pilot study into the impact of Twitter on conferences suggests that social media may impact on quality of presentations as speakers receive real-time feedback.

The study resulted from collaboration between a group of doctors with a strong interest in Social Media and was brought together by Dr Damian Roland, a honorary senior lecturer at the University of Leicester and Consultant in Paediatric Emergency Care at Leicester’s Hospitals, and published in the journal Emergency Medicine.

Dr Roland said: “In a small sample of tweets captured at an Emergency Medicine Conference and shown to presenters, the majority were deemed to be reflective of the message the presenter was trying to get across. A small number were found not to represent the presenter’s views. 

“Tweets are public and therefore any presenter must think about what they do (and don't) want distributed. I have heard presenters say please don't take pictures in the past – could this soon be followed by please don't tweet?

“The quality of presentations should hopefully improve as presenters are forced to concentrate on their key messages more and respond to the real time feedback they are now receiving.”

Dr Roland, from the Sapphire Group in the Department of Health Sciences at the University and the Paediatric Emergency Medicine Leicester Academic Group at Leicester Royal Infirmary, worked with Natalie May, Richard Body and Simon Carley from Central Manchester University Hospitals NHS Foundation Trust and Mark Lyttle from Bristol Royal Hospital for Children and the University of the West of England, Bristol.

The study of tweets from a medical conference found that the majority of tweets were accurate- but some were not and misrepresented what the speaker had said. Indeed, in isolation, they could be seen to harm the speaker's reputation.

Dr Roland said: “Dissonance between the intended message and its translation via a tweet likely exists due to a number of factors related to the presenter, the tweeter or the technology. 

“One potential cause is the quality of the presentation and the clarity with which messages are presented. It was not possible in this study to ascertain whether the whole audience was similarly mistaken or whether this was one individual’s misinterpretation. Tweeters themselves may consciously or subconsciously phrase the message to achieve greater impact for their followers, an approach which could be viewed as sensationalism in some circumstances. 

“These areas require further assessment in a future larger scale study, wherein comparison of tweets from the same talk may determine the extent of these effects. Finally, there remains the challenge of constructing a 140-character tweet which accurately communicates the content and context of the intended message.”


more about university of leicester


 



 

Subscribe to any of our newsletters for the latest on new laboratory products, industry news, case studies and much more!

Newsletters from Lab Bulletin

 

Request your free copies HERE

 

 

 

Popular this Month

Top 10 most popular articles this month

 

 

Today's Picks

 


 

Looking for a Supplier?

Search by company or by product

 


Company Name:

Product:


 

 

 

 

Please note Lab Bulletin does not sell, supply any of the products featured on this website. If you have an enquiry, please use the contact form below the article or company profile and we will send your request to the supplier so that they can contact you directly.

Lab Bulletin is published by newleaf marketing communications ltd.


 

Media Partners

 

Exhibitions & Events